Denham the Jeanmaker doesn’t yet wholesale in the U.S., but the buzz about the brand is so strong that merchants from the San Francisco store Revolve and the Miami store Lulu flew to its Amsterdam headquarters and packed their suitcases full of its jeans to bring back to their customers.
If that behavior seems obsessive, it aligns well with that of the brand’s founder, Jason Denham. Aware that many in the audience at last week’s WWD Denim Summit had no idea who he was, he filled them in on the pertinent details: “I’m British. I’m 41 years old. I’m living in Holland, in Amsterdam. I’ve been living there for 15 years, and I’ve got a little thing about denim.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)