Activewear is taking a big bite out of the denim business, but jeans brands are fighting back.
After several years of strong increases, men’s jeans sales have struggled with weakening sales and margin-sapping promotions. But knowing that comfort is king with today’s customers, manufacturers are embracing the jogger trend in an attempt to replace some of the business that has migrated to other categories.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)