By  on August 7, 2014

Activewear is taking a big bite out of the denim business, but jeans brands are fighting back.

After several years of strong increases, men’s jeans sales have struggled with weakening sales and margin-sapping promotions. But knowing that comfort is king with today’s customers, manufacturers are embracing the jogger trend in an attempt to replace some of the business that has migrated to other categories.

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