By  on May 21, 2009

In a recession that has rattled the foundations of the apparel and retail industries, the case for denim has never been stronger.

At this time a year ago, brands and retailers were seeing threats to consumer spending on a number of fronts. As the presidential election entered the homestretch, foreclosure rates continued to rise and the national average for a gallon of gas was speeding toward $4. Consumer spending was already being constrained, but no one foresaw the string of global economic collapse, rising unemployment and retail bankruptcies to follow. Despite this, consumers have kept spending on denim. The value proposition for those who follow and work in the industry is simple: jeans can be worn in a variety of social situations and have one of the longest life spans of any apparel item.

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