By  on January 8, 2009

LOS ANGELES — Denim Design Lab’s need to open an office in Southern California led to a vintage-inspired retail concept the jeans label hopes to replicate in Hong Kong and Shanghai.

Denim Design Lab unveiled Miner49er in November in San Clemente, a picturesque beachside community where the five-year-old denim label is based. The 900-square-foot shop will be home to DDL’s selvage jeans priced from $180 to $285. In addition, Miner49er carries organic cotton T-shirts, overalls, skirts, hand-sewn jeans and jackets from Bzen, a Hong Kong-based brand that values the craftsmanship of vintage denim as much as DDL does.

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