Stretch denim is the preferred fabric in the women's jeans market, as comfort and a good fit represent the top criteria for purchasers. But a growing number of designers — from junior label Jordache to the Jennifer Aniston-favored Dégaine — hope to sway female customers to rigid denim, a sturdier cloth that integrates not a stitch of spandex.
The end could justify the means: rigid denim withstands the extreme treatments that impart a vintage, worn-and-torn look expected to be big next year.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"