Stretch denim is the preferred fabric in the women's jeans market, as comfort and a good fit represent the top criteria for purchasers. But a growing number of designers — from junior label Jordache to the Jennifer Aniston-favored Dégaine — hope to sway female customers to rigid denim, a sturdier cloth that integrates not a stitch of spandex.
The end could justify the means: rigid denim withstands the extreme treatments that impart a vintage, worn-and-torn look expected to be big next year.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)