By  on November 6, 2008

Stretch denim is the preferred fabric in the women's jeans market, as comfort and a good fit represent the top criteria for purchasers. But a growing number of designers — from junior label Jordache to the Jennifer Aniston-favored Dégaine — hope to sway female customers to rigid denim, a sturdier cloth that integrates not a stitch of spandex.

The end could justify the means: rigid denim withstands the extreme treatments that impart a vintage, worn-and-torn look expected to be big next year.

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