Southpole’s denim business might be slimming down, but it’s hardly getting smaller.
Denim remains the biggest single contributor to the company’s sales, accounting for about 40 percent of the total of about $1 billion, and shows no signs of diminishing. But the look of the line, which was totally dominated by baggy silhouettes in the early years of its existence, has slimmed down considerably.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"