By  on July 9, 2009

Brands seeking to improve their environmental credentials can look beyond the use of organic cotton to a range of new products and technologies that lower the levels of chemicals, water and energy needed to manufacture denim.

Although the denim industry has long been known to be resource intensive, a full picture wasn’t known publicly until Levi Strauss & Co. shared results of its life cycle assessment on what went into making one pair of its iconic Levi’s 501 style.

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