Men’s denim sales have shrunk like a pair of 501’s in the wash this year, as the gloomy economy, high unemployment and a bearish stock market deflated consumer spending on jeans.
Total men’s jeans sales declined 2 percent for the 12 months ended in August to $5.17 billion, according to The NPD Group figures. Unit sales decreased 3 percent to 218.6 million, with the average price per pair bumped up less than 1 percent to $23.64 — as companies inch up price tags due to higher cotton and production costs.
The premium market has taken the biggest hit in sales, with men’s jeans priced over $50 contracting 11 percent in sales to $624 million.
“My mind is on the economy every single day. But rather than complain about the economy, we need to focus on what we can do better and how to make life for our customers better,” said Cristiano Quieti, chief executive officer at Diesel USA. “But the economy is what it is. We have to give our customers a reason to buy. If shoppers have limited money, you have to create something that gives them an emotional experience rather than just another five-pocket jean.”
Among Diesel’s initiatives for spring is a new capsule line of premium designs under the Our Glory moniker that taps into the vintage heritage of the brand, with jeans priced at $300 to $350.
While Diesel is emphasizing superpremium product for a specialized audience, the bulk of American shoppers are seeking out lower prices. Overall men’s denim sales have fallen at both department stores and mass merchants, as budget-minded shoppers have pumped up sales at off-price retailers by 14 percent and at factory outlets by 45 percent over the past year. (See chart.)
Fall sales have not been helped by the unseasonably warm weather in both the U.S. and Europe, pointed out Jeff Rudes, ceo of J Brand. “Changes in weather really help kick off the fall shopping season, and that hasn’t happened,” he noted. “It shrinks the fall selling season.”
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)