No segment of the apparel industry is escaping the widening sphere of pain being caused by the global economic downturn, but denim may represent the safest harbor from the storm.
Consumers began reining in spending over the summer as housing markets started to crumble and the price of a gallon of gas skyrocketed above the $4 mark. Consumers kept their faith in denim, however, apparently recognizing the value of an apparel item with a long life span that can be worn for a range of occasions. Economic conditions have obviously worsened considerably since the summer months. Still, those in the denim industry and those who follow it believe the segment continues to hold an advantage over other fashion categories, and could stand to reap the greatest benefit when economies begin to rebound.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"