By  on June 5, 2012

Economic challenges and environmental imperatives are opening up new business opportunities in the denim market.

Coping with severe turmoil in Europe’s economy, especially in southern Europe, industry professionals who gathered last month at the Denim by Première Vision fair held at La Halle Freyssinet in Paris were enthused about advances on the clean-dyeing front and their potential for retail selling. They remain focused on color, with earthy hues taking center stage for late 2013 and early 2014, and see promising signs for high-tech stretch fabrics.

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