By  on July 10, 2008

The back-to-school season is shaping up to be disappointing for the denim industry.

As retailers begin stocking shelves with initial fall merchandise at the end of the month, they are keenly aware that momentum isn’t on their side entering b-t-s. Evidence of slowing sales in the U.S. began appearing at the beginning of the year. VF Corp. saw sales in its jeanswear segment — the company’s oldest and largest business and home to the Wrangler and Lee brands — fall in the first quarter. Jeanswear revenues slid 6.4 percent to $712.2 million during the first three months of the year.

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