NEW YORK — The Denim & Supply Ralph Lauren store in Greenwich Village will be undergoing a transformation, literally.
Ralph Lauren Corp. said Friday that it will launch The Art Wall Project, an installation of large-scale outdoor artwork. The company will work with various emerging artists to transform the store’s facade into a work of art that celebrates the contemporary brand. The 4,000-square-foot store, the site of the former Rugby unit, is located at 99 University Place.
Beginning Oct. 23, the first installation will feature a design by the graffiti and street artist Hellbent. Over the course of several weeks, passersby can watch Hellbent live as he creates his exhibition. As the canvas refreshes with new artwork over the coming months, Denim & Supply Ralph Lauren will create limited-edition products inspired by The Art Wall. One hundred percent of sales from these custom products, sold at the New York City store, will benefit students at the School of Visual Arts, where artists such as Keith Haring, Kenny Scharf and Kaws got their start.
After graduating from art school and moving to Brooklyn, Hellbent began experimenting with a variety of media. Mixing folk elements with traditional art, Hellbent hand-carved plaques that he fastened to walls throughout New York City, Atlanta, Los Angeles, Zurich, Glasgow and Paris. Since 2011, the backgrounds that started on plaques have become the focus of Hellbent’s work both on and off the street. His abstract configurations of multiple patterns layered on top of each other and often arranged in a quiltlike formation have become his signature. Working with vibrant colors and complex patterns, Hellbent has made large murals in Brooklyn, Manhattan and Los Angeles.
“Ralph Lauren has always been on the forefront of retail and digital innovation,” said David Lauren, executive vice president of global advertising, marketing and communications for Ralph Lauren Corp. “We pioneered using cyberspace and retail in creating unique customer experiences showcasing the world of Ralph Lauren; from the first ever 24-hour shoppable store windows to our 4-D light show, turning our flagship stores into a global social event. Now we are fusing art, fashion and technology to introduce our first-ever ‘Build Board,’ an entire building facade transformed into a unique interactive experience. The Art Wall Project is a large-scale collaborative project which combines public artwork, Denim & Supply branding, social media, product development and philanthropy, all part of what we like to call ‘merchantainment.’”
Launched in 2011, Denim & Supply Ralph Lauren is sold at freestanding locations in New York, Boston, Europe and Asia, as well as Macy’s nationwide and denimandsupply.com.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)