NEW YORK — The Denim & Supply Ralph Lauren store in Greenwich Village will be undergoing a transformation, literally.
Ralph Lauren Corp. said Friday that it will launch The Art Wall Project, an installation of large-scale outdoor artwork. The company will work with various emerging artists to transform the store’s facade into a work of art that celebrates the contemporary brand. The 4,000-square-foot store, the site of the former Rugby unit, is located at 99 University Place.
Beginning Oct. 23, the first installation will feature a design by the graffiti and street artist Hellbent. Over the course of several weeks, passersby can watch Hellbent live as he creates his exhibition. As the canvas refreshes with new artwork over the coming months, Denim & Supply Ralph Lauren will create limited-edition products inspired by The Art Wall. One hundred percent of sales from these custom products, sold at the New York City store, will benefit students at the School of Visual Arts, where artists such as Keith Haring, Kenny Scharf and Kaws got their start.
After graduating from art school and moving to Brooklyn, Hellbent began experimenting with a variety of media. Mixing folk elements with traditional art, Hellbent hand-carved plaques that he fastened to walls throughout New York City, Atlanta, Los Angeles, Zurich, Glasgow and Paris. Since 2011, the backgrounds that started on plaques have become the focus of Hellbent’s work both on and off the street. His abstract configurations of multiple patterns layered on top of each other and often arranged in a quiltlike formation have become his signature. Working with vibrant colors and complex patterns, Hellbent has made large murals in Brooklyn, Manhattan and Los Angeles.
“Ralph Lauren has always been on the forefront of retail and digital innovation,” said David Lauren, executive vice president of global advertising, marketing and communications for Ralph Lauren Corp. “We pioneered using cyberspace and retail in creating unique customer experiences showcasing the world of Ralph Lauren; from the first ever 24-hour shoppable store windows to our 4-D light show, turning our flagship stores into a global social event. Now we are fusing art, fashion and technology to introduce our first-ever ‘Build Board,’ an entire building facade transformed into a unique interactive experience. The Art Wall Project is a large-scale collaborative project which combines public artwork, Denim & Supply branding, social media, product development and philanthropy, all part of what we like to call ‘merchantainment.’”
Launched in 2011, Denim & Supply Ralph Lauren is sold at freestanding locations in New York, Boston, Europe and Asia, as well as Macy’s nationwide and denimandsupply.com.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)