WWD.com/fashion-news/denim/denim-trend-in-the-navy-5357902/
government-trade
government-trade

Spring 2012 Denim Trend: In the Navy

A richer assortment of blues and a growing selection of other hues are being deployed by jeans manufacturers.

G-Star’s cotton denim tuxedo jacket, Theonne’s cotton tank top and Juicy Couture Jeans’ cotton and Lycra spandex denim jeans. Ring by 1 Per Diem.

G-Star’s cotton denim tuxedo jacket, Theonne’s cotton tank top and Juicy Couture Jeans’ cotton and Lycra spandex denim jeans. Ring by 1 Per Diem.

Robert Mitra

A richer assortment of blues and a growing selection of other hues are being deployed by jeans manufacturers as they increasingly look to fashion to keep up the sales momentum they’ve enjoyed despite a myriad of business challenges, from higher prices to wider assortments in sportswear and bottoms. Sales momentum isn’t all they’re looking to sustain, either, as more turn their attention to making the production process more environmentally friendly.

MODEL: ANNELOT/IMG; HAIR BY KAYLA MICHELE AT ATELIER MANAGEMENT FOR REDKEN; MAKEUP BY JEN MYLES AT WORKGROUP LTD. USING MAC COSMETICS