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A richer assortment of blues and a growing selection of other hues are being deployed by jeans manufacturers as they increasingly look to fashion to keep up the sales momentum they’ve enjoyed despite a myriad of business challenges, from higher prices to wider assortments in sportswear and bottoms. Sales momentum isn’t all they’re looking to sustain, either, as more turn their attention to making the production process more environmentally friendly.
This story first appeared in the November 9, 2011 issue of WWD. Subscribe Today.
MODEL: ANNELOT/IMG; HAIR BY KAYLA MICHELE AT ATELIER MANAGEMENT FOR REDKEN; MAKEUP BY JEN MYLES AT WORKGROUP LTD. USING MAC COSMETICS