By  on November 6, 2008

A clutch of London designers are lending their quirky aesthetic to some established denim brands for spring. Giles Deacon, Henry Holland and Meadham Kirchhoff have teamed up with Lee Cooper, Levi’s and Brazilian textile company Vicunha, respectively, to produce either customized denim or to incorporate denim fabric into their spring collections’ myriad silhouettes. And while denim labels best known for turning out basic jeans get a valuable shot of buzz at a time when consumer spending is being squeezed, the designers are in turn granted access to a plethora of denim fabrics and the brands’ production knowledge.

Holland, who covered pairs of washed-out Levi’s 501s with screen printed flowers and polkadots as part of his spring homage to “Beverly Hills 90210,” said that the partnership meant he had the freedom to use denim, which in the past had been off limits due to fabric factories’ minimums. “It’s a really hard fabric to try and get hold of,” said Holland. “I didn’t know anything about denim so the [collaboration] taught me a whole new set of skills.” Levi’s provided Holland with a number of pairs of 501 jeans in his chosen washes, which he then customized with laser-cut polkadots, screen-printed polkadots and printed roses, to produce six different styles.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus