MILAN — Diesel is set to launch a new online retail partnership in North America with multiple partners, including SapientNitro and eBay Enterprise, a unit of the U.S. e-commerce giant, formerly GSI Commerce, WWD has learned.
According to a well-placed source, the Italian fashion brand is dubbing the project “an eco-system to achieve multichannel operations.” It will include all Diesel stores in the U.S. and integrate online and brick-and-mortar units, said the source. SapientNitro, an international interactive marketing, creative design and technology services agency, will be in charge of the platform and its design, while eBay will take care of logistics and customer care. The partnership is to debut on Nov. 1, while the multichannel, eco-system element will be operative in early 2014, said the source.
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