LOS ANGELES — Diesel Black Gold has implemented its first change after breaking off as a separate business division with a new general manager.
This fall, the men’s component of Diesel Black Gold will start selling exclusively at Barneys New York, in addition to Diesel’s top freestanding stores, such as the one here at Melrose Place.
Designed by Sophia Kokosalaki, the Greek-born designer based in London, Diesel Black Gold highlights specially treated five-pocket jeans, dresses crafted out of fabric that have undergone distressed treatments usually reserved for denim, and quirkily treated leathers.
These changes follow the move this week that put Diesel Black Gold as a separate business division under new general manager Andrea Baldo, a company veteran who spearheaded the launch of Diesel’s fast-growing underwear and beachwear divisions.
Baldo plans to bring higher quality to Diesel Black Gold by using mostly Italian fabrics, offer competitively priced five-pocket jeans, tighten distribution and create a new logo, a new shop-in-shop concept and more accessories. There will also be dedicated advertising campaigns.
A team is planning a new decor that Baldo told WWD is very “different from Diesel’s and much more contemporary” for the line’s corners and shop-in-shops. The blueprint will also be applied to the Diesel stores that carry the higher-end line.
Diesel Black Gold counts the U.S., Italy, France, the U.K. and Japan as its strongest markets. Retail prices range from $198 to $350 for dresses and jeans, from $300 to $550 for tailored jackets.
Promising the exclusive to Barneys New York would give a boost to the high-end retailer, which is on a mission to expand in the U.S. Barneys will be the only department store selling Diesel Black Gold Stateside. The line was previously sold at Saks Fifth Avenue, among other department stores.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)