But something was still missing — a chief executive officer who, after the departure of Daniela Riccardi in April, could drive the brand into its new phase.
Now Rosso may actually be able to take a vacation — or at least focus on the operations of the company’s parent, OTB, and his deep involvement in the restructuring of the Italian Fashion Chamber. On Wednesday, Diesel named Alessandro Bogliolo as its new ceo, effective October. Bogliolo will report to Stefano Rosso and Marina Tosin, co-ceos of OTB SpA.
Bogliolo has extensive experience in luxury goods, having worked 16 years at Bulgari in various roles, including as chief operating officer. He also has served as chief operating officer of Sephora North America. His appointment reflects Rosso’s intent to reinforce Diesel’s position in the high-end fashion arena.
“Diesel is going through a new phase. Following the appointment of Nicola Formichetti as artistic director of the brand earlier this year and the launch of the first marketing initiatives, such as the #Diesel Reboot campaign, this new arrival is the cherry on the cake,” said Rosso. “Diesel is a premium and international brand, and Alessandro, with his background, will confirm and enrich this positioning and our future growth ambitions.”
While the company declined to provide figures for the Diesel brand, OTB last year closed with sales of about 1.5 billion euros, or $1.9 billion at average exchange, up 10 percent from the previous year. Earnings before interest, taxes, depreciation and amortization rose more than 10 percent compared with 181 million euros, or $251.6 million, in 2011.
“I’ve always looked at Diesel as both one of the few iconic brands in the world and a company producing extraordinary results,” Bogliolo said. “I join the label in the year of its 35th anniversary, and I’m so [pleased] by the idea of being able to contribute to the definition of its new growth phase.”
While press and buyers will have to wait until October, when the brand will unveil the first capsule collection designed by Formichetti, to see the first fruits of Diesel’s new creative chapter, the company has already set the tone of its creative course with the recent launch of the fall ad campaign shot by Inez van Lamsweerde and Vinoodh Matadin.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)