But something was still missing — a chief executive officer who, after the departure of Daniela Riccardi in April, could drive the brand into its new phase.
Now Rosso may actually be able to take a vacation — or at least focus on the operations of the company’s parent, OTB, and his deep involvement in the restructuring of the Italian Fashion Chamber. On Wednesday, Diesel named Alessandro Bogliolo as its new ceo, effective October. Bogliolo will report to Stefano Rosso and Marina Tosin, co-ceos of OTB SpA.
Bogliolo has extensive experience in luxury goods, having worked 16 years at Bulgari in various roles, including as chief operating officer. He also has served as chief operating officer of Sephora North America. His appointment reflects Rosso’s intent to reinforce Diesel’s position in the high-end fashion arena.
“Diesel is going through a new phase. Following the appointment of Nicola Formichetti as artistic director of the brand earlier this year and the launch of the first marketing initiatives, such as the #Diesel Reboot campaign, this new arrival is the cherry on the cake,” said Rosso. “Diesel is a premium and international brand, and Alessandro, with his background, will confirm and enrich this positioning and our future growth ambitions.”
While the company declined to provide figures for the Diesel brand, OTB last year closed with sales of about 1.5 billion euros, or $1.9 billion at average exchange, up 10 percent from the previous year. Earnings before interest, taxes, depreciation and amortization rose more than 10 percent compared with 181 million euros, or $251.6 million, in 2011.
“I’ve always looked at Diesel as both one of the few iconic brands in the world and a company producing extraordinary results,” Bogliolo said. “I join the label in the year of its 35th anniversary, and I’m so [pleased] by the idea of being able to contribute to the definition of its new growth phase.”
While press and buyers will have to wait until October, when the brand will unveil the first capsule collection designed by Formichetti, to see the first fruits of Diesel’s new creative chapter, the company has already set the tone of its creative course with the recent launch of the fall ad campaign shot by Inez van Lamsweerde and Vinoodh Matadin.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia