PARIS — Partiers at Denmark's Roskilde Festival this year can forgo buying the traditional T-shirt and instead proclaim they attended the iconic music show by snapping up a pair of jeans.
Italian denim label Diesel has created limited edition jeans as part of its co-branding efforts with the music festival, which launched in 1971 and will kick off on July 3. Diesel will introduce one women's and one men's style, a first for the brand, according to Sergei de Candial, Diesel Denmark's marketing manager.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)