NEW YORK — The Diesel empire reached another milestone on Tuesday morning with the opening here of the fourth Diesel Planet store, its largest outpost in the world.
The three story, 20,000-square-foot flagship located on the corner of Fifth Avenue and 54th Street is a crown jewel for Renzo Rosso and the company he founded in 1978, and one he believes will shine even brighter in the near future.
“I have big expectations,” said Rosso after a walk-through of the store on Monday afternoon, where hundreds of workers and new store staffers generated a hivelike atmosphere as they scurried about finishing construction, decorating and merchandising. “I’m just giving them the last instruction because I am never satisfied, always looking for perfection.”
Despite his critical examination of the store’s final details, Rosso did little to hide his excitement at the store’s opening the next morning and the opportunity it represents for the company.
“Of course I’m very happy to be on Fifth Avenue, very happy that in this particular moment in this [financial] crisis that we are able to invest so much money to open a store here,” said Rosso. “It makes me proud and happy, and I think we can [present] the reality of the brand and the company.”
Rosso’s bucking-the-tide attitude in opening the store mirrors that of another famous Italian, Giorgio Armani, who on the same day was unveiling his 43,000-square-foot megaflagship Armani/5th only two blocks away.
The new Planet store brings the entirety of the Diesel and Diesel Black Gold collections under one roof, giving a heavily international shopping demographic the opportunity to see the company’s full assortment of bags, footwear, watches, jewelry, sunglasses, fragrances and, above all, denim.
Diesel Planet Fifth Avenue is the only store in the company’s network to have more than 500 styles of denim and sizable denim areas on each floor. Customers will be able to customize their denim purchases with names and initials using a laser-etching technology. Special mirrors on each floor are equipped with a time-delayed camera that allows customers to get a view of their backsides without having to crane their necks over their shoulders. The attention to denim is among Rosso’s favorite aspects of the store and one he gets emotional, nearly reverential, in describing.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)