Diesel fans now have a new tool that will let them verify the authenticity of the Diesel product they are buying.Under a global partnership with Certilogo, Diesel consumers will be able to easily verify they are buying a real pair of Diesel denim, even before purchasing it.By the end of this year, all Diesel denim will display the Certilogo Code, on a heat-printed label in the waistband along with the writing “Scan for Authenticity."Consumers can receive a fast and free confirmation that the product is authentic in three ways: by simply scanning the code with a standard QR code reader on their smartphone or with the dedicated Certilogo application customized for Diesel, or by registering and entering the product's CLG Code at Certilogo.com.“In a new consumer landscape driven by appreciation for high quality, we embrace the trust of our consumers, creating a direct dialogue with them," said Alessandro Bogliolo, chief executive officer of Diesel. “With Certilogo, we will empower Diesel fans to authenticate the unique identity of our denim, making sure they shop our original products in a safe and secure way."Michele Casucci, ceo of Certilogo, said, "The relationship between brands and consumers has changed in the digital age. It's not acceptable to say, 'Buyer beware and good luck' about fakes when every one of us has the technology in our pocket to stop it."Counterfeit and pirated goods siphon away an estimated $1.8 trillion in revenue from consumers, legitimate manufacturers and tax authorities annually. An estimated 25 million jobs worldwide have been lost as a result. Demand from consumers for a simple and reliable tool to identify and avoid counterfeit products has powered more than 100 percent growth in same-day, year-over-year authentications at Certilogo.com since 2013, the company noted.Since the first five-pocket denim coded with Certilogo arrived in store, consumers from more than 70 countries have connected to the company's platform to ensure their purchases were authentic. Twenty percent of those authentications were performed by shoppers considering a purchase, 64 percent were performed after a purchase in a physical store and 16 percent were performed after a purchase in an online store or marketplace.
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.