In 2009, Levi Strauss & Co. established a new premium division in Amsterdam, called Levi’s XX, and recruited Maurizio Donadi from Polo Ralph Lauren Corp. to oversee the effort. Within the business, Donadi oversees two brands: Levi’s Vintage Clothing and Levi’s Made & Crafted, which replaced the Levi’s Capital E label.
“Levi’s Vintage Clothing is about reproduction of pieces we have in the archive. There are about 150 objects we do every six months,” explained Donadi. “Some are very Levi’s relevant pieces from the archive, and others are relevant from the vintage industry — whether it’s army and navy, workwear, hunting and fishing. It’s not the most fashionable product in the marketplace and we don’t want to be that. We want to make great, simple American product.”
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)