The Winnipeg, Canada-based denim and sportswear firm has named Doreen Panzer to the new post of president of its wholesale division. Michael Silver, who had held the position of president, becomes chief executive officer of the company.
An 18-year veteran of Warnaco Group Inc.’s Calvin Klein Jeans unit, Panzer was most recently vice president of sales with responsibility for the missy, plus and petites divisions. Earlier in her career, she worked at Macy’s Inc., Ann Inc. and Anne Klein. RELATED STORY: Silver Jeans Co. Preps for Retail Close-up >>
Her appointment follows the addition in May of Denise Norkus as vice president of retail with responsibility for the company’s retail rollout, which is scheduled to begin in mid-2013.
Like Norkus, Panzer reports to Silver. Reporting to Panzer will be the vice president of U.S. sales, Kim Carter, and Carter’s counterpart in Canada, Mark Whyte. Silver’s sales and sales support team numbers about 16. About 75 percent of sales are with U.S. accounts, with the remainder in Canada and international markets.
Silver told WWD that Panzer’s addition will help achieve some immediate company goals as well as help identify objectives for the future as the company looks to move beyond its current annual sales base of about $160 million.
“We already have some specific wholesale strategies in place in terms of increasing our penetration in a number of East Coast and West Coast markets,” Silver said. “We need a higher profile and greater penetration in certain department store chains, something Doreen has done in her prior positions. We need to build up increases with our product assortment, such as tops for both genders and bottoms for men. Both areas are advancing but need more growth.”
He noted that the expansion of the executive team follows a period of reflection on its mission and refinement of its merchandising and marketing.
Updating the company’s retail plans, Silver said he and his retail team soon will be talking with mall operators about possible store openings. “We’re hitting the road in the next few weeks,” he said, “and we’re on schedule to open stores next summer or in early fall 2013. We’ve already been working on issues like store design, retail strategy and financial projections.”
Silver in May said that it would open 25 to 30 stores, with a typical footprint of 1,600 to 2,000 square feet, in the next five years and 50 over the course of the next decade. The company currently operates a single store, a 1,900-square-foot unit in the Park Meadow Center outside Denver.
Founded 21 years ago, Silver is a division of Western Glove Works, a 90-year-old enterprise started and operated by the Silver family. Typical price points are $80 to $100 for jeans, $39 to $79 for tops and $89 to $119 for outerwear.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye