By  on December 9, 2008

Marc Ecko Enterprises isn’t giving up on juniors.

The $1.5 billion firm, which does the majority of its apparel business in men’s wear, is trying juniors again by relaunching its Ecko Red brand for winter selling. The move comes after repeated attempts in juniors — it was licensed to Paul Davril Inc. from September 2004 until early 2007, then taken back in-house and relaunched as Red by Marc Ecko in fall 2007. Juniors is now being licensed to Icer Brands, which just relaunched Ecko Red at retail late last month.

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