By  on May 22, 2008

As the market for environmentally friendly denim grows, manufacturers are employing a widening variety of dyeing and finishing techniques in response to consumer demand.

For the early eco-friendly pioneers, the transformation has been rapid. Starr Dailey-Webb, a former model who started an all-organic line of denim called Aoki Jeans in 2004, recalled the difficulties in bringing her idea to life.

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