By  on November 13, 2008

Fiat heir Lapo Elkann’s commu-nications agency, Independent Ideas, along with the city of Genoa and event planner Skyline Grandi Eventi, are creating Italy’s first denim trade fair in Genoa.

The exhibition, called Blue de Genes, will feature live performances, art and photographic exhibitions, concerts, creative labs, a charity auction, a Jeans Pride Parade and business forums. The fair will run June 4 to 6, with events taking place in several locations in and around Genoa, including the Cotton Warehouses, Genoa’s port or Porto Antico, restored by architect Renzo Piano, and the town of Portofino.

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