By  on January 31, 2008

MILAN — Lapo Elkann has found a high-wattage launch board for the debut of the Care Label denim brand — the amfAR gala tonight at Cipriani 42nd Street in New York.

Mixing goodwill and business, the scion of the Agnelli dynasty will present the year-old Care Label jeans line and auction off a special black tinted style with a detachable black diamond rivet that turns into a pendant. The dinner will honor Julian Schnabel, Carine Roitfeld of French Vogue and Bobby Shriver, founder of the (Product) Red campaign.

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