Emily Current and Meritt Elliott style a stable of starlets — including Emma Roberts, Mandy Moore and Sophia Bush — and have lent their names to the trendsetting Current/Elliott denim brand owned by Serge Azria. The duo was instrumental in bringing the “boyfriend” fit to recent prominence and have racked up more than a decade’s worth of experience working in the fishbowl of Hollywood style, while also working on editorial and advertising shoots.Every brand has a set of filters through which consumers see them — and which should shape all aspects of a brand’s strategies and initiatives, emphasized the duo in a conversation with WWD men’s fashion editor Alex Badia.“What are the three words that speak for the brand? Whether it’s casual, American cool or sophisticated lady chic, everything from a brand’s font, tags, a hand on a fabric to a color needs to go through those brand filters,” said Current. Thus, while J Brand has become closely identified with the dark, skinny leggings look, a brand like Double RL is associated with a different look and probably shouldn’t seek to tap into that particular trend.“Not everyone should do everything,” asserted Elliott. “But if there’s a trend that you want to participate in, put it through your own filter. So pink plaid through a casual American heritage filter will look very different from a chic city-lady filter. Each brand should look different.”With clean, bright colors and patterns currently popular in denim, it’s inevitable for more vintage looks to make a comeback. “As a stylist, I’m just craving a good rip-and-repair and a good beat-up black jean right now,” said Elliott. “There is so much innovation in fabric and wash that feels so authentic.”In today’s world of fame-obsessed magazines, blogs and burgeoning social media sites, working with celebrities is a vital component of brand-building — but it comes with plenty of pitfalls. “When a celebrity wears a certain pair of jeans to the dog park with their kid, that is a powerful thing. No amount of advertising can pay for that. It’s very organic and can be an incredible vehicle to promote a brand,” said Elliott.However, it’s important that celebrities be put through the same set of filters as all the other aspects of a brand. “Stylists can be the gatekeepers to much of that process. It’s important that it’s the right jean in the right size for the right girl at the right time for that jean,” explained Current.In this era of personal style, which has been magnified by the looking glass of social media that allows everyone to broadcast their fashion choices to the world — which may or may not be paying any attention — variety is the order of the day. “No silhouette is a flash in the pan,” said Elliott. Both stylists agreed, for example, that both the baggy boyfriend style and the skinny legging look are here to stay.“Skinny jeans will live as long as boots are around. Print and pattern and color look better on a skinny jean,” said Current. The boyfriend fit, meanwhile, is very democratic and goes well with other styles of shoes and tops.“As the market swings one way, the tastemakers will want what’s not available,” pointed out Current.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion