By  on May 1, 2012

Emily Current and Meritt Elliott style a stable of starlets — including Emma Roberts, Mandy Moore and Sophia Bush — and have lent their names to the trendsetting Current/Elliott denim brand owned by Serge Azria. The duo was instrumental in bringing the “boyfriend” fit to recent prominence and have racked up more than a decade’s worth of experience working in the fishbowl of Hollywood style, while also working on editorial and advertising shoots.

Every brand has a set of filters through which consumers see them — and which should shape all aspects of a brand’s strategies and initiatives, emphasized the duo in a conversation with WWD men’s fashion editor Alex Badia.

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