PARIS — The economy may be slow in the euro zone, but the area of sustainable denim has a flurry of initiatives.
Companies like Nudie in Sweden, with its organic cotton and recycling program, and a handful of others are innovating in a sustainable direction, using green methods of producing and washing jeans. Danish brand Jack & Jones has introduced Low Impact Denim, a new concept designed to lower its impact on the environment, described in a promotional video on YouTube.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)