By  on November 1, 2012

PARIS — The economy may be slow in the euro zone, but the area of sustainable denim has a flurry of initiatives.

Companies like Nudie in Sweden, with its organic cotton and recycling program, and a handful of others are innovating in a sustainable direction, using green methods of producing and washing jeans. Danish brand Jack & Jones has introduced Low Impact Denim, a new concept designed to lower its impact on the environment, described in a promotional video on YouTube.

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