The nature of excess has changed in the denim industry.
While fashion missteps frequently contribute to surplus, denim brands are seizing control of their excess through carefully planned off-price selling, strategic online placement, skilled inventory management and expansion into outlets. The result is that true denim excess in a postrecession world is harder to come by, while excess overall is becoming more prolific, programmatic and profitable.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"