The nature of excess has changed in the denim industry.
While fashion missteps frequently contribute to surplus, denim brands are seizing control of their excess through carefully planned off-price selling, strategic online placement, skilled inventory management and expansion into outlets. The result is that true denim excess in a postrecession world is harder to come by, while excess overall is becoming more prolific, programmatic and profitable.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)