The Mother Denim Dazzler Shift Your Treat Or Mine? jean (left) and the Mother Denim Dazzler Shift My Treat jean.
Denim is getting an even greater performance twist.
Jeans manufacturers are responding to the ongoing activewear craze by stepping up their fabric innovations, injecting not just stretch but also everything from cooling and heating properties to compression and even knitted denim. The goal, even as the trend in women’s styles is the rigid denim look, is to ensure the jeans that consumers are buying are more comfortable than ever – and better looking than a pair of leggings.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"