By and  on April 18, 2017
The Mother Denim Dazzler Shift Your Treat Or Mine? jean (left) and the Mother Denim Dazzler Shift My Treat jean.

Denim is getting an even greater performance twist.

Jeans manufacturers are responding to the ongoing activewear craze by stepping up their fabric innovations, injecting not just stretch but also everything from cooling and heating properties to compression and even knitted denim. The goal, even as the trend in women’s styles is the rigid denim look, is to ensure the jeans that consumers are buying are more comfortable than ever – and better looking than a pair of leggings.

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