By  on April 27, 2011

PARIS — Eager to entice the younger male shopper, Façonnable has launched a denim-based men’s sportswear line dubbed Façonnable Jeans.

“You can call it tailored denim,” said Lance Isham, chairman and chief executive officer of the casual-chic firm based in Nice, France. “It’s a way of dressing, a unique blend of wearing jeans, sportswear, caps and ties. It’s more about the collection than the jeans.”

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