By  on March 5, 2009

Fashionology has moved its tween fashion-craft-party concept online, making its Web store one of the more unusual launches in cyberspace and at an unlikely time, given the economy.

When the retailer opened its first store in Beverly Hills last June, the company’s Web site (at the time, a nontransactional one) was deluged with e-mails from girls as far away as India and Australia eager to know when a store would open near them.

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