By  on July 31, 2012

Think of it as the profit imperative.

Some of the apparel and textile industry’s most vocal sustainability advocates are modifying their message, pulling back a bit on their emphasis on environmental stewardship in favor of a focus on the profit motive as the best way to sway marketers to find ways to consume and pollute less.

At the Kingpins show in New York last week — and particularly at the affiliated Continuum show that showcases companies that are building their businesses on sustainable practices, products and processes — exhibitors and buyers drove home the close ties between sustainable practices and the improved margins to be gained by reducing their consumption of water, energy and a bouillabaisse of toxic chemicals. Speakers at a series of seminars, whose places of business spanned the farm and the laboratory to the showroom and selling floor, demonstrated the bottom-line advantages to be gained from the embrace of ecologically responsible practices, even in the absence of strong consumer demand for swifter progress in making apparel less of an environmental hazard.

 

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