By  on September 3, 2008

Denim has been more than a good fit for Calvin Klein.

The fashion house entered the jeans business in 1978 through a licensing agreement with Puritan Fashions Corp. But it was a series of ads launched in 1979 that would create a frenzy around the company’s denim business and establish a distinctive Calvin Klein DNA when it came to advertising that has carried through to today. TV spots of a then-15-year-old Brooke Shields contorting herself and famously declaring “Nothing comes between me and my Calvins” served as a stark counterpoint to the nation’s growing embrace of conservatism, expressed by the election of Ronald Reagan one year later.

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