Denim has been more than a good fit for Calvin Klein.
The fashion house entered the jeans business in 1978 through a licensing agreement with Puritan Fashions Corp. But it was a series of ads launched in 1979 that would create a frenzy around the company’s denim business and establish a distinctive Calvin Klein DNA when it came to advertising that has carried through to today. TV spots of a then-15-year-old Brooke Shields contorting herself and famously declaring “Nothing comes between me and my Calvins” served as a stark counterpoint to the nation’s growing embrace of conservatism, expressed by the election of Ronald Reagan one year later.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)