By  on September 20, 2013

Frame Denim has appointed Nico Nico Peyrache design director and partner. Based in L.A. with the rest of the manufacturing and design teams, he will be responsible for the entire Frame collection and report to Frame founder Jens Grede. The designer has been on the job since the beginning of this month.

Most recently, Peyrache was vice president of denim design retail and wholesale for men and women at Lucky Brand and, prior to that, was design director of Blue Cult, a Californian premium denim brand. “For me, Frame is a chance to return to a high-end, sophisticated brand,” Peyrache told WWD. “My knowledge fabrication, manufacturing, washing and design, after 23 years of working with denim, will help take the brand to the next level.”

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