By  on May 18, 2011

Nearly half a century after François Girbaud started his career in the denim industry and pioneered the first stonewash, the French designer now is leading the fight for designers to embrace environmentally friendly techniques for the treatment of denim.

Opening his presentation with a video emphasizing the importance of saving water, and various means to do so, Girbaud shared his insights on alternative treatments for aging denim and touched on the ethics and social responsibility that designers and manufacturers should maintain for the industry’s 2 million workers.

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