French denim and sportswear brand April77 has ceased operations, WWD has learned.
Founded in 2001 in Grenoble by designer Brice Partouche, the trendy label was sold in about 80 specialty stores in the U.S., including Barneys New York, Blackbird and Oak. However, in recent seasons the company faced serious financial and production issues, failing to deliver fall ’09 orders to major retailers like Bergdorf Goodman, Saks Fifth Avenue and Bloomingdale’s.
"I love to fight and I got into a lot of trouble, so instead, I thought I'd do it professionally," says Bellator MMA fighter Liam McGeary. #wwdfashion (📷: @andyboyle; Interview by @jeanpalmieri; Styled by @thealexbadia)