LOS ANGELES — G-Star Raw is taking a two-pronged approach in its spring marketing strategy: going big online with new ads featuring actors Clémence Poésy and Vincent Gallo while shrinking its fashion presentations to a more intimate and experimental setting.
In its new spring campaign photographed by longtime collaborator Anton Corbijn, Poésy and Gallo model G-Star’s signature Arc jeans and streamlined tops high above the picturesque architecture of Lisbon. While Gallo is making a repeat appearance for G-Star after debuting in last fall’s ads, Poésy is being introduced as the new female face for the Dutch denim brand, succeeding past cover girls Liv Tyler and Gemma Arterton.
"I love to fight and I got into a lot of trouble, so instead, I thought I'd do it professionally," says Bellator MMA fighter Liam McGeary. #wwdfashion (📷: @andyboyle; Interview by @jeanpalmieri; Styled by @thealexbadia)