By  on January 18, 2012

LOS ANGELES — G-Star Raw is taking a two-pronged approach in its spring marketing strategy: going big online with new ads featuring actors Clémence Poésy and Vincent Gallo while shrinking its fashion presentations to a more intimate and experimental setting.

In its new spring campaign photographed by longtime collaborator Anton Corbijn, Poésy and Gallo model G-Star’s signature Arc jeans and streamlined tops high above the picturesque architecture of Lisbon. While Gallo is making a repeat appearance for G-Star after debuting in last fall’s ads, Poésy is being introduced as the new female face for the Dutch denim brand, succeeding past cover girls Liv Tyler and Gemma Arterton.

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