Dutch denim maker G-Star opened its first company-owned store in its hometown of Amsterdam on Saturday. The 5,800-square-foot store is the brand’s largest flagship.
The store, located on the prime shopping corner of P.C. Hooftstraat and Hobbemastraat, encompasses five levels and will showcase the full assortment of men’s and women’s offerings, including limited edition pieces by industrial designer Marc Newson and the upscale NY Raw range.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"