By  on May 20, 2009

Dutch denim maker G-Star opened its first company-owned store in its hometown of Amsterdam on Saturday. The 5,800-square-foot store is the brand’s largest flagship.

The store, located on the prime shopping corner of P.C. Hooftstraat and Hobbemastraat, encompasses five levels and will showcase the full assortment of men’s and women’s offerings, including limited edition pieces by industrial designer Marc Newson and the upscale NY Raw range.

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