Executives at Dutch denim brand G-Star believe the label has found stable footing in the U.S. after entering the market four years ago. With its base in place, management is focusing on broadening wareness and utilizing nontraditional marketing methods to better connect with consumers.
“The first five years for any brand entering a market like [the U.S.]...is only about making friends and meeting people,” said Shubhankar Ray, global brand director, in an interview at G-Star’s SoHo offices in Manhattan. “If you’re lucky, some of the right retailers and the right consumers will pick you up. We’re at that transition phase after this, where it’s really about awareness for us now.”
“I was touched by the fact that she lost her father, really before his time, and it was a real shock. She had two young children, she was married and she was expecting that she would have her own life for a good 25 years,” said Claire Foy about playing a young Queen Elizabeth in Netflix’s The Crown. Styled by @mayteallende 📸@jgreenery #emmys2017 #wwdeyeu
“Truth and lies have become a real interesting theme, more than ever, lately,” Emmy nominee Laura Dern told WWD. "It’s a very interesting time to use our voice." Styled by @cristinaehrlich, 📸 @shayanhathaway #wwdeye #emmys2017
“It transcends the genre that is you think of a sci-fi show — you don’t expect it to be so profound or emotionally riveting,” Evan Rachel Wood told WWD of her Emmy nominated role in Westworld. styled by @samanthamcmillen_stylist 📸 @emmanmontalvan #emmys2017 #wwdeye