G-Star is taking up residency among the luxury giants on Rodeo Drive.
The Amsterdam-based brand will be the first and only denim specialist to have a store on the famed Beverly Hills retail thoroughfare when the doors to its largest U.S. location at 413 North Rodeo Drive open Dec. 6. G-Star is the latest in a handful of nonluxury players including Juicy Couture, Guess, BCBG Max Azria and Bebe that, in an effort to raise their global profiles, have flocked to Rodeo Drive to be surrounded by the world’s most prestigious storefronts.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)