By  on November 2, 2011

G-Star is taking up residency among the luxury giants on Rodeo Drive.

The Amsterdam-based brand will be the first and only denim specialist to have a store on the famed Beverly Hills retail thoroughfare when the doors to its largest U.S. location at 413 North Rodeo Drive open Dec. 6. G-Star is the latest in a handful of nonluxury players including Juicy Couture, Guess, BCBG Max Azria and Bebe that, in an effort to raise their global profiles, have flocked to Rodeo Drive to be surrounded by the world’s most prestigious storefronts.

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