By  on February 22, 2012

HONG KONG — G-Star Raw commercial director Camiel Slaats said the Dutch denim brand has seen 20 percent compounded annual sales growth in China since it entered the market in 1996, as the company opened its second flagship in the city.

"Our growth has been very healthy from start to now," Slaats said. "We are adding five to 15 shop-in-shops and monobrand stores per year, and we are now in all the main cities. "The Chinese consumer is getting more fashion-conscious, and there is a bigger group of Chinese consumers who are looking at fashion and denim products."

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