G-Star is stepping up efforts to open branded stores in the U.S. and returning its focus to the label’s heritage in denim.
The Dutch denim label has made slow and steady progress since committing to the U.S. market in a big way in 2004, but executives believe the time is right to get more aggressive on several fronts. In addition to pushing out branded stores into key metropolitan areas, management is embarking on global initiatives to put an even stronger stamp on the denim category and to boost its business in the women’s market.
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