Loeb Strauss Jacob Davis
1873: Loeb Strauss and tailor Jacob Davis
1930s: John Wayne
Courtesy of Everett Collection
James Dean Rebel Without a Cause
1955: James Dean in scene from “Rebel Without a Cause”
Dean by Sunset Boulevard/Corbis
Rosie the Rivete
1940s: Women working in factories embrace denim, à la Rosie the Riveter
Woman Riveter by Bernard Hoffman/Getty Images
Welch courtesy of Everett Collection
1970s: From Jackie O. to Charlie’s Angels, denim goes mainstream and then upstream.
Fawcett by ABC/Getty Images
Brooke Shields Calvin Klein
1980s: “You know what comes between me and my Calvins? Nothing.” So says 15-year-old Brooke Shields.
Conde Nast Archive
Destinys Child Tommy Hilfiger
1990s: Tommy Hilfiger with members of Destiny’s Child
Marion Curtis/DMI/Time Life Pictures/Getty Images
Britney Spears Justin Timberlake
2000s: Britney Spears and Justin Timberlake
Jenna Lyons Met Ball Metropolitan Museum of Art
Jenna Lyons at the Met Ball.
Kristen Somody Whalen