Gap is raising the stakes on denim after a year of rebuilding what’s always been the core of the store but hasn’t been a huge draw.
Officials state denim is tracking better this year despite increased competition from Abercrombie & Fitch, Aéropostale, Buckle, Forever 21, J. Crew, American Eagle and a host of other retailers, and Gap is showing greater confidence and experimenting with new fabrics, finishes and other innovations for the seasons ahead and considering marketing some of the more forward items at higher prices as it raises the fashion bar. The strategy centers on selling in-depth jeans, priced $59.50 to $79, all under the Gap 1969 Premium Jeans label, to compete with premium jeans priced elsewhere at more than $100.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)